Visual and verbal identity system for Kneuralabs — AI governance consulting grounded in NIST AI RMF, ISO/IEC 42001:2023, and the EU AI Act.
A structural AI governance advisory firm. Built on authority, precision, resilience, and clarity — closer to a premium audit practice than a tech startup.
A geometric chevron from three planes: Royal Authority Blue, Precision Red, and Structural Silver. KneuraLens™ must appear on first use in every document.
Derived directly from the logo mark. No colour outside this system without written approval. Hex for digital; CMYK for print.
Inter across all roles. A single typeface with weights 300–900 delivers the full hierarchy. All sizes are fluid and responsive.
| Sample | Role | Size | Weight | Tracking |
|---|---|---|---|---|
| Governance | Display | 48–64pt | 700 | −0.03em |
| AI Risk Assessment | H1 Section | 36–44pt | 700 | −0.02em |
| Governance Framework | H2 Sub | 26–32pt | 600 | −0.01em |
| Board-ready executive summary | H3 Card | 20–24pt | 500 | 0em |
| When AI makes a wrong call, who is responsible? Lead with consequence — always before any feature description. | Body Large | 17–19pt | 400 | 0em |
| Standard body copy for all client-facing documents, proposals, and web pages. Maximum 75 characters per line. | Body | 15–17pt | 400 | 0em |
| Image captions, footnotes, document metadata | Caption | 12–14pt | 400 | +0.01em |
| S1 · S2 · S3 | Label/Tag | 11–13pt | 700 | +0.08em |
Four services. One interlocking programme. Always S1 → S2 → S3 → S4. Never remove the 'Explore →' link.
8pt base unit. 12-column grid. White space is authority — density is earned.
Animation is functional. It confirms state changes, guides attention, and signals transitions. Every motion decision must pass: if removed, does the user lose information?
All interactive elements transition at 150ms (micro) or 300ms (component). Hover states use Deep Navy fill with a 2px lift shadow.
Three tiers of timing. Micro for feedback, component for reveals, page for transitions. Stagger list items at 50ms intervals.
/* Entrance */
ease-out: cubic-bezier(0.0, 0.0, 0.2, 1)
/* Exit */
ease-in: cubic-bezier(0.4, 0.0, 1, 1)
/* Duration Scale */
--t-micro: 150ms /* micro-interactions */
--t-comp: 300ms /* component transitions */
--t-page: 400ms /* page-level fades */
--t-colour: 200ms /* interactive colour changes */
/* Accessibility */
@media (prefers-reduced-motion: reduce) {
* { animation-duration: 0ms !important; }
}
A senior partner at a specialised advisory firm — calm, evidence-based, direct. Four registers: Advisory, Instructive, Reassuring, Urgent.
| ✓ Say This | ✗ Avoid This |
|---|---|
| ✓Governance built to run | End-to-end AI compliance platform |
| ✓When AI makes a wrong call — who is responsible? | AI risk management challenges |
| ✓2–4 weeks. Standalone. Transparent. | Quick turnaround, flexible engagement |
| ✓We give you an honest assessment. | Our experts will provide tailored advice |
| ✓Regulators are arriving. The gap is structural. | In today's fast-evolving AI landscape |
| ✓Board-ready executive summary | C-suite aligned deliverable |
| ✓You cannot win the contract without it. | Potential competitive disadvantage |
| ✓KneuraLens™ readiness assessment | Our proprietary AI scoring tool |
Three frameworks. One foundation. Incorrect citation damages credibility — cite with precision, always.